The Soar Blog

    Insights to Help You Soar

    Hard-won lessons from 25+ years of building, scaling, and exiting companies — written for founders who want the unvarnished truth.
    Not All Revenue Deserves a Yes
    FeaturedGrowth

    Not All Revenue Deserves a Yes

    A big customer can accelerate your business or quietly turn it into something you never meant to build. Before you celebrate the next deal, make sure you understand what you’re actually selling away.

    Shannon Scott October 20, 2026 5 min read
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    When You Need a Lift: The Case for Fractional Help
    Leadership

    When You Need a Lift: The Case for Fractional Help

    Founders don't fail because they aren't smart enough. They stall because they're trying to fly the balloon and shovel the coal at the same time. Here's when — and why — to bring in fractional firepower.

    July 20, 2026 6 min read
    When the Fire Fades: Remembering Why You Started
    Leadership

    When the Fire Fades: Remembering Why You Started

    Founder burnout doesn't always look like exhaustion. Sometimes it looks like forgetting. Here's how to find your way back to the spark that built the company — and use it to keep your eyes on the goal.

    May 12, 2026 6 min read
    Founder Burnout Isn't a Wellness Problem. It's a Strategy Problem.
    Leadership

    Founder Burnout Isn't a Wellness Problem. It's a Strategy Problem.

    The meditation app didn't work. The vacation didn't work. Here's why founder burnout almost never gets fixed by wellness — and what actually moves the needle.

    May 5, 2026 6 min read
    The Mindset That Runs Your Company
    Leadership· The CEO Mindset 1/3

    The Mindset That Runs Your Company

    Why your internal monologue is your company's most undervalued asset. The conversation in your head every morning becomes the conversation across your company by noon.

    April 28, 2026 4 min read
    The Words That Build Your Team
    Leadership· The CEO Mindset 2/3

    The Words That Build Your Team

    Why solving every problem is the fastest way to weaken the people around you — and the language that returns ownership to its rightful place.

    April 28, 2026 4 min read
    Building the Practice (When You Don't Feel It)
    Leadership· The CEO Mindset 3/3

    Building the Practice (When You Don't Feel It)

    A simple daily structure for leaders who don't have time for a 90-minute morning routine. Mindset is a discipline, not a mood.

    April 28, 2026 5 min read
    Your Exit Strategy Starts on Day One
    Strategy

    Your Exit Strategy Starts on Day One

    Most founders think about exits when they're tired. Smart founders think about exits when they incorporate. The structural decisions you make in year one define what's possible in year seven.

    April 21, 2026 7 min read
    Your First 10 Hires Determine Everything
    Operations

    Your First 10 Hires Determine Everything

    Culture isn't a poster on the wall. It's the average behavior of your first ten employees, compounded for ten years. Here's how to hire when there's no margin for error.

    April 21, 2026 5 min read
    Raising Capital Without Losing Control of Your Company
    Capital

    Raising Capital Without Losing Control of Your Company

    Capital is fuel, but the wrong capital is poison. A practical framework for thinking about dilution, term sheets, and partner selection from someone who has run 100+ raises.

    April 21, 2026 8 min read
    The Founder's Mindset: What Separates Companies That Scale
    Leadership

    The Founder's Mindset: What Separates Companies That Scale

    After 25+ years and over $100M+ in exits, the single biggest predictor of startup success isn't the idea — it's the founder's mindset. Here's what to cultivate before you scale.

    April 21, 2026 6 min read