The Soar Blog
Insights to Help You Soar

Not All Revenue Deserves a Yes
A big customer can accelerate your business or quietly turn it into something you never meant to build. Before you celebrate the next deal, make sure you understand what you’re actually selling away.

When You Need a Lift: The Case for Fractional Help
Founders don't fail because they aren't smart enough. They stall because they're trying to fly the balloon and shovel the coal at the same time. Here's when — and why — to bring in fractional firepower.

When the Fire Fades: Remembering Why You Started
Founder burnout doesn't always look like exhaustion. Sometimes it looks like forgetting. Here's how to find your way back to the spark that built the company — and use it to keep your eyes on the goal.

Founder Burnout Isn't a Wellness Problem. It's a Strategy Problem.
The meditation app didn't work. The vacation didn't work. Here's why founder burnout almost never gets fixed by wellness — and what actually moves the needle.

The Mindset That Runs Your Company
Why your internal monologue is your company's most undervalued asset. The conversation in your head every morning becomes the conversation across your company by noon.

The Words That Build Your Team
Why solving every problem is the fastest way to weaken the people around you — and the language that returns ownership to its rightful place.

Building the Practice (When You Don't Feel It)
A simple daily structure for leaders who don't have time for a 90-minute morning routine. Mindset is a discipline, not a mood.

Your Exit Strategy Starts on Day One
Most founders think about exits when they're tired. Smart founders think about exits when they incorporate. The structural decisions you make in year one define what's possible in year seven.

Your First 10 Hires Determine Everything
Culture isn't a poster on the wall. It's the average behavior of your first ten employees, compounded for ten years. Here's how to hire when there's no margin for error.

Raising Capital Without Losing Control of Your Company
Capital is fuel, but the wrong capital is poison. A practical framework for thinking about dilution, term sheets, and partner selection from someone who has run 100+ raises.

The Founder's Mindset: What Separates Companies That Scale
After 25+ years and over $100M+ in exits, the single biggest predictor of startup success isn't the idea — it's the founder's mindset. Here's what to cultivate before you scale.